Today I registered on Yelp! so I could start being one of those know-it-alls who reviews local businesses. I decided to register after noticing that three restaurants that I really love all had some snotty remarks made about them. I spent an hour writing up reviews under my new Yelp! pseudonym.

Thirty minutes later I got a thank you email from one of the restaurant owners. Apparently my interweb disguise did not shield my identity enough and she instantly knew which of her thousands of customers had written the latest review.

If I’m busted for my niceness, does it still count?

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